As well as being a writer, I’m also a bookseller. More specifically, I’m a bookseller at an Indie Bookstore. As such, I abhor what Amazon has done to small businesses, particularly small bookstores. Profit margins are razor-thin for any small business. For bookstores, that margin runs the average of 30-45 % on a good day. Since Amazon has little overhead and can afford to slash book prices in order to gather more Prime customers, they can dominate the market. There’s hardly a day goes by that a customer doesn’t ask if we will match an Amazon price.
Now, with the explosion of online publishing, anyone and their grandpa can publish a book and sell it a dozen different ways. Granted, that means there’s a lot of crap out there. Agents, editors, and publishers have always acted like a filter. True, crap still got published. However, there was some level of professionalism. Also, there was a lot of cookie cutter stories and an industry that didn’t pay much attention to writers that wanted to experiment with the written word. For that matter, they also didn’t pay much attention to when readers wanted to read something fresh and different. If it didn’t meet the established mold, it wasn’t going to hit the big box bookshelves.
A lot of those types of writers and readers flocked to places like Amazon when it started it’s publishing division. Here, they found a place that would print just about anything. Additionally, writers were actually making some money. A lucky few were even making good money.
But there’s a catch.
There’s an ocean of content out there now. Writers have to spend as much time promoting themselves as they do actually creating. Gathering followers and garnering “likes” has become a part of the whole writing process. We’ll do anything to get the reader’s attention.
That’s where I come to my dilemma. As a bookseller, I hate Amazon. As a writer, I want readers. I have an agent. I’ve been published in two anthologies and they are on sale in the bookstore where I work. I’m working on a novel that I hope will be picked up by a traditional publisher. However, I also want to reach more readers. There are so many stories and characters that I want to get out there.
So, I went down to the crossroads and did a little deal with the devil. The crossroads is called Kindle Vella. It’s a place where I can submit a serialized story. It allows me to experiment with a character and hopefully get some reader feedback. I try to sooth my conscience by telling myself that such a work wouldn’t be carried by a bookstore anyway.
Still, I feel a little dirty.
BTW, you can find the story here: https://www.amazon.com/kindle-vella/episode/B09J38Q784
Thanks for reading.